"Managing Product Management" is a must read for all business leaders driving their organizations to develop winning products and solutions. The book's insight and thought-provoking scenarios help crystallize actions needed to achieve growth and marketplace success!"
Jerry Rose, VP Product Management, United Technologies Corporation

"Steven Haines' diverse industry experience is clearly evident in this well-written guide to creating a high performance Product Management function. His thesis is that product managers should operate as CEOs of their product lines, being the essential bridge between all the functions of the company to drive product line strategy and execution. Helpful suggestions on how to implement such an operating model are provided throughout the text. This book is a must read for senior leaders of all functions in the company, as we all have a role to play in supporting Product Management."
George Coulston, VP Global R&D, Kennametal, Inc.

"Managing Product Management is an indispensable guide and must read for any executive looking to develop a world-class Product Management organization. Steven outlines a 360 degree view of the practice, and offers practical, accessible guidance to implement positive change, while ensuring it is embraced by the rest of the firm."
David Desharnais, Group Director, Product Management, Cadence Design Systems