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Online Product Management and Marketing Resources:
Courses, Webcasts, Podcasts, and Video-Based Training |
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Online Product Management and Marketing Resources
On this page:
>> Video Presentation - What is Best-in-Class Product Management?
>> Free Online Training and Tutorials
>> Live Video Training
>> Webcasts and Podcasts
This section of our website represents the beginning of some new and interesting programs we'll be rolling out. Initially, we'll start with some online training tutorials and a video. Content will be added to help you learn and grow, and to inspire you.
You're busy, so these programs can help by satisfying your thirst for knowledge and information by providing short courses, tutorials, and videos. Take advantage of Sequent's expertise, any time, at your convenience. (By the way, in most cases, you'll need an Adobe flash player installed on your computer)
Do you need to register? - No - Signing in is not mandatory. But you know, we'd like to think we're good marketers and we would like to know who you are. So you'll be asked to sign in. If you don't want to, just skip that step and you'll be able to view these valuable resources.
VIDEO PRESENTATION: What is Best-in-Class Product Management?
Recently we were asked by a client, Vodafone, to describe Best in Class Product Management to their global organization. This short video provides insight and perspective into what it means when an organization embraces the practice of Product Management not as a job title, but as a recognized business function, thus bringing about the market focus and business acumen needed to inspire success. Watch Video >>
WEB TUTORIALS:
These FREE online training classes provide you with valuable content to help you improve your business acumen.
Online Training Class: Effectively Formulating Product & Marketing Strategies:
One of the most pressing challenges for product managers and marketing managers is in identifying and selecting the most appropriate direction to take their products, and how to best market and manage those products across their life cycles. This online tutorial describes the essential elements of strategy and demonstrates how product strategies, and the marketing plans that support these strategies, are formulated and carried out.
What also makes this tutorial unique is that it contains a modern case study where we show you how a real company applies these practices to plan and manage their products.
View Tutorial >>
Online Training Class: Managing Product Profitability - Finance for Product Managers and Marketers:
Since money is the language of business, it is important for product managers and marketing managers to understand and use the methods and tools of finance. Just how is finance used? Financial principles are used to carry out strategic product planning, budgeting and forecasting. It's also used to build business cases, which are ultimately used to justify investments in new products, enhancements, and marketing initiatives. Finally, product managers and marketing managers, and the teams they lead, need to use financial measures to assess how well the product plans, marketing plans, or business cases are performing through ongoing analysis of results. This concise tutorial is designed to quickly introduce you to the concepts, tools, and methods you need to understand in order for you to be more effective in carrying out your job.
View Tutorial >>
WEBCASTS and PODCASTS:
PODCAST: "The Business of the Product." Steven Haines is interviewed by Michal Hopkin of The Product Management Pulse (a blog). The discussion centers on the need for product managers and their teams to manage their products as if they were small businesses.
LISTEN TO PODCAST >>
PODCAST: Steven Haines is interviewed by Forrester Research analyst Tom Grant on the growth of product management as a profession.
LISTEN TO PODCAST >>
WEBCAST: EFFECTIVELY USING PRODUCT ROADMAPS - : Product managers and product leaders are responsible for setting the direction of the
product or product line. Once they've set the direction, they have to share information
with key stakeholders, both inside and outside of the firm. Internal stakeholders include
executives, marketers, technologists, and the sales team. External stakeholders include
customers and analysts. The product roadmap cannot and should not be a one-size
fits-all document. Rather, it should act as a consistent statement of strategic direction
with managed messages for each audience. With this context, Steven Haines was
asked by the Technology Product Management Council at Forrester Research to present
his thoughts and ideas behind the best practices related to managing and leveraging product roadmaps.
LISTEN TO THE RECORDED WEBCAST >>
DOWNLOAD THE SLIDES >>
LIVE INSTRUCTOR-LED VIDEO TRAINING
When product managers and marketers are scattered across states, countries, or continents, everyone can get together for a live video workshop. These workshops contain the same content used by Sequent in its instructor-led programs, except they are divided up into smaller modules - typically 3 or 4 sessions, instead of full-day sessions. All you need is a video conference room and ample work space. Imagine... instructor-led programs, when you need them, in your office. On-site, personalized training with no travel expenses! And, like all of Sequent's workshops, they can be customized!
Call us at +1 212-647-9100 to arrange your live video training!
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